A strategic and creative approach has been key to my career, beginning in marketing client side at Sony PlayStation, where product innovation was central to the business, to where I am now in advertising at AMV BBDO where my remit is to use creative technology, cultural insights and social media behaviour to give our clients a competitive advantage. I head up a team of 40+ digital natives with a diverse mix of skill sets to create creative solutions that future proof our clients’ brands across social, digital and experiential.
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